WP230 Pigs and pork in Denmark: Meaning change, morality and traditional foods

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This paper engages with meanings of pork and pigs, as they are revealed in Denmark today. The main objective is to discuss the relation between use and understandings as revealed in interaction in different settings, on the one hand, and how such situational uses relate to nation-wide mass-mediated discourses, on the other. The porcine area lends itself to such an analysis, as pork carries a range of important indexicalities in contemporary Denmark. It signifies tradition, industrialization, and an anti-immigration stance. Interactional data come from three field-studies, from a school, a fine-dining restaurant and a fast food restaurant. The media data come from three recent debates on Denmark, Danish values, and immigrants versus Danes.